When astroturfing goes bad

Mazda looks to a fake blog to astroturf their new M3. Viral goes bad when bloggers notice some tells in the hosting of the blog. Egg on Mazda’s face?

Google still has a cache of the blog, at least until Mazda gets them to take it down.

(Or, free marketing for the company, that gets to have people talking about the car?) (via Jalopnic

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One Comment

  1. Posted 11/4/2004 at 6:15 pm | Permalink

    Hey, you made me look at the new Mazda 3. Well guess what, I think Mazda’s laughing at us the end of the day.

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