Viral π

Amazon is again playing with viral marketing. If you try their A9 search engine, then buy something at Amazon, they apply a π/2% discount. They then hope that users will pass along this information, as I have here. (I’m not the only one: e.g., here.) The π/2% bit? Someone’s busy memecrafting. I wonder if anyone has a memetic engineering consultancy yet.

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One Comment

  1. Posted 9/25/2004 at 5:46 pm | Permalink

    That’s great marketing! However, it’s not that “viral” though. I would have gone further to refer-a-friend to get more Amazon-ians to be in the know. Seeing how tough the search engine market which A9 is in, I think it only makes sense to invest directly in users rather than in advertising!

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