Chinese Bloggers

Regarding the increase in Chinese bloggers, I coincidentally ran into the translation of a survey reported as
Why Blog? in the Dongfang Morning News (via Zona Europa):

Here are some results of a survey of 2,020 Chinese bloggers; the sampling methodology is unspecified, so please hold that grain of salt.

* 26.2% started between 6 months to one year ago; 34.6% started between 3 months to 6 months ago; 28.7% started within the last 3 months.

* 58.8% only only one blog; 41.2% own two or more blogs.

* 83.3% hope to increase their Internet fame by blogging

* 85.9% hope to gain economic benefits by blogging

The business model of blog service providers includes: subscription fees, content publishing, advertising, moblog, enterprise applications, etc.

* 63.4% of bloggers are willing to pay the BSP for better service (note: most BSPs provide free blogs at present)

* 72.7% accept the economic benefits from the blogs

* 37.1% are willing to accept commercial ads

* 32.8% are willing to accept public service ads

* 24.0% are willing to accept any ads from anyone

* Of those who are willing to accept ads, 61.9% are willing to split the income with the BSP

* 6.1% refuse to accept any ads

* 30% said that their blogs have already brought them economic benefits

(Thanks to Ying Jiang at Adelaide for the pointer, via the Chinese Internet Research list.)

This entry was posted in Uncategorized and tagged . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Posted 4/18/2006 at 11:57 pm | Permalink

    hoho. I’m a Chinese blogger. My first blog was a FREE one on http://www.blogcn.com, almost 3 years ago.
    really i cannot agree this “85.9% hope to gain economic benefits by blogging “. could the percentage be this high?

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  • Tweets

  • Archives