A number of people in my Intro to Interactive class at Quinnipiac are employees of ESPN’s mobile effort. I noted earlier in the semester that the killer app for Verizon’s vCast was not sitcoms or sporting events–both of which are expensive, long content–but YouTube. It’s not exactly free, but moving that content to phones is just a no-brainer. It looks like they think so too.
Now, it seems to me that they are shooting themselves in the foot by basically ignoring the “long tail” of YouTube’s uploads. And even if it were not so limited, I’m not sure it will take off (I won’t be buying the service, esp if I can’t watch my favorite vlogs). But it is at least a step in the right direction.