Kevin blogs about some cool iPod shuffle skins he received from the company after blogging about them. I bring this up because it feeds directly into a discussion we had in the capstone seminar a couple weeks ago. We had talked about whether it was appropriate for bloggers to accept gifts. In this case, and given the nature of Kevin’s blog, it seems pretty clear that they are offered as a way of letting Kevin do a review of the product. Nonetheless, I suspect he will like the company more, given the recent interaction.
Obviously, Kevin has done nothing wrong here, and neither has the company. The issue is, how far do they have to do before they (either Kevin or the company) move from opinion leadership to shilling?
As an aside, I saw one of these on the road last week, and it’s truly a beautiful machine. I wonder how well it holds up over the long run. (Worth a shot, no?)