Brand Tags

Nike LogoAdam Pacio pointed me toward a fascinating site called Brand Tags. It presents the visitor with a logo, and asks for the first word that comes to mind. This kind of word association allows for a kind of collective cognitive picture of a brand name, and one that is honest: perhaps too honest. The Nike swoosh is associated with the phrase “Just do it,” but even more-so “sweatshop.”

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One Comment

  1. Posted 6/9/2008 at 9:55 am | Permalink

    that was a strange experience.

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