iPad Goes Back to the Future

So Penguin is talking about how tablets (read “iPads”) will lead to new forms of books. Their vision? Encarta, circa a decade ago. Really? This is what Penguin thinks people want from Pengiun? They’re going to try to go head-to-head with PopCap?

The future of the book is, at least for the next few decades, a stack of pages with text and occasional images on them. In the relatively rare cases where an animation is useful, by all means, include it. After all, how else are you going to drive up the production costs to extract money from the captive book buyer: students required to buy textbooks? And yes, there may be some experimentation on the fringe with children’s books that are animated. You know, what we call “television” these days.

No the real question remains distribution, and whether publishers will “get it” in time. How you can look at the recent history of the music industry and not see a parallel suggests that you are wearing huge blinders. (Yet another use for iPads!)

I was talking with my opthamologist the other day, who has published medical books. We got on the topic of the future of books, and he said that there was really just one obvious outcome: that people will subscribe to libraries and pay a monthly fee for access to new books. It’s obvious to my doctor, to me, and to most people I meet. Why? Because we’re already moving to that model for music, and have gotten most of the way there for movies at home.

(As an aside, I’m waiting for the day when my subscription to Netflix gets me not just DVDs shipped to my door and downloads, but a pass that lets me walk into a movie theater to see any show I want. Far-fetched? Not very. Likely to be expensive? Yes.)

So, do we have to play out the old drama again? Sure, dinosaurs vs. Napster is different in many ways from dinosaurs vs. Google, but the core remains the same. Someone is going to be iTunes and Pandora for books. And the way things are shaping up, it may be that iTunes and Pandora will be the iTunes and Pandora for books.

What I can say with some certainty is that unless this was a clever feint by Penguin, there’s nothing to see there. They need to send some execs over to O’Reilly for cross-training.

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Abstract of a Non-Existent Paper

A view of a quipu

A brief paper on the long history of mobile ICTs

Especially over the last decade, the rapid diffusion of mobile telephones and related worn technologies left many struggling to understand how they might relate to social change. Although there can be little argument that we have seen rapid development in the technology of mobile communication and computation, at least some of our surprise must be related to a flawed overall frame for understanding technology and place. After all, these technologies seem on first blush to be very different from the kinds of communication devices we are more familiar with: technologies of the screen. When faced with technologies that are inherently displacing us, the literature tends to frame them from the perspective of dwelling and settlement, drawing on metaphors of cyberspace and virtual settlements. But mobile telephony is not as new as it first appears, and our focus on dwelling as a metaphor for all technology leads to a gap in understanding the social role of these new devices.

Understanding communication technologies and networks through the lens of the built environment is natural. The evolution of modern human society might be traced through a shift from biological to social change. Rather than adapting to our environments, we change our environments to suit our needs. No particularly acute skills are needed to discover human habitation: we build. And the creation of the built environment has been seen as key to creating physical proximity and urbanity at the core of the modern human experience. We have, however, been unable to build ourselves out of significant human ills, and in many cases the magical and spiritual nature of our built environment has been engineered away. The problems of modern society can be found most acutely in its characteristic environment: the metropolis.

But the rapid diffusion of the mobile phone both within the more and less developed world has turned this seemingly unbreakable bond between urbanity and evolution on its ear. Rich Ling, Mimi Ito, and others write about the new uses of these media to tightly control collaborative processes, particularly among the younger generation. The ability to act in coordination without being co-present, though of course always possible, is now more easily available to larger and larger populations. The favoring of these personal, ephemeral network brings the magical and spectral world back to us. These days, we all hear voices.

This article counters claims to novelty by suggesting that there are long-standing historical precedents to many of social functions of modern mobile devices, and that our tendency to think in terms of physical environments has blinded us to these long-term social uses of mobile technologies. Moreover, it is useful to understand a range of worn technologies, from sidearms to spectacles, as inherently information, communication, and control technologies. By providing an outline and taxonomy of worn technologies, it is possible to more easily distinguish dimensions along which change may be occurring, and find historical precedents to seemingly novel arrangements, like Castells’ “insurgent communities of practice.” It’s dangerous to assume that social arrangements made possible through the affordances of new technologies represent a revolution. As Robert Darnton has suggested, we tend to forget earlier technologies (like the “Tree of Cracow”) and social organization isomorphic to these modern shifts.

Within that “longue durée” of worn technologies, I suggest we can identify a set of functions for addressing and manipulating social networks, from communicating authority, to record keeping and surveillance, to command and control. While these mobile technologies are inextricably spatial, it is important to recognize that thinking of them from the perspective of geography and place represents only one way of framing the understanding of such technologies, and unfortunately such framing is often done unconsciously and relatively uncritically. What does it mean to move beyond debates of space and place, of cybernomadism and locative technologies? Does the mobile device–from quipu and ehekachichtli, to the saber and flounce, to the iPhone and pacemaker–represent a technology of binding the Bund as much as binding space or time?

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Buzz-is-the-new-FriendFeed

A lot of buzz lately on Google Buzz. It’s been tagged mainly as either a Twitter clone, a FriendFeed copy, or Wave Light. Its greatest asset is that it pulls from (and into) the ever-expanding Googleverse. It works with your Google Mail, Phone, Search Results, Picassa, etc. They don’t make this as blatant as they might. After all, it also brings in Flickr photos and Tweets, but I think of the integration as an advantage. And although there are certainly issues with the Googlization of services, Google also makes it much easier to move if you want to. Getting my data out of Google services–at least for now–isn’t as difficult as it could be. As a result, I’m using their services mainly because I want to.

Now, the downside. There was a lot of hubbub when Twitter started hiding @replies to people who you were not following. Many felt this impeded the conversation. Some adopt the .@ to hide this, or simply include the @address later in the Tweet. But especially if you follow any “stars” in Buzz, you can quickly get firehosed with replies. Some of these are good, but I don’t have the time to have them pushed to me.

The “and XXX more” is helpful. I don’t know if this is a new feature, or if I can control it. I would love to be able to decide which users replies to hide behind a folder and which are open by default. So, for example, while I don’t want to come immediately face-to-face with 150 replies to a post by Pete Cashmore, I’m happy to see a dozen replies to a Tweet (a “buzz?” a “bz”?) by Dean Shareski.

I suspect that when (if?) they user tested it they forgot about the “stars & friends” issue. It works well for friends, less well for stars.

Overally, I think I like it more than I do FriendFeed. So, for me at least, Buzz-is-the-new-FriendFeed. We’ll see if I abandon it as quickly…

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TL;DR: The Future of Attention

I am proposing a session for Internet Research 11.0 (Gothenburg, Sweden, 21-23 Oct 2010) that focuses on the role of attention in internet-mediated communication. The panelists will be asked to present very briefly on a topic relating to attention and networked technologies, with the aim of spurring a lively conversation.

While there are a range of potential topics, some might include:

  • Has mediated culture changed to fit new regimes of attention?
  • With an infinite number of channels, is it still possible to get citizens to talk about the same topic?
  • How do marketers get attention when technologies, from TiVo to pop-up blockers, allow for filtering?
  • Does the ability to work anywhere, thanks to mobile devices, break down the idea of attending to home or family within particular temporal and spatial blocks?
  • How does a new disciplining of attention (or a lack of such disciplining?) affect learning inside and outside of schools and universities?
  • Are “Lifehacker” and “Four Hour Work Week” just continuations of a long interest in efficiency, or do they mark a move beyond the workplace for such efforts?
  • Is there a consensus regarding “multi-tasking” and “continuous partial attention” vs. task focus in terms of effectiveness?
  • How do individuals create their own “situational awareness”? To what degree is our attention locationally based?
  • How have technologies of social networking affected who we attend to and how we attend to them?

Presentations will be in “pecha kucha” format (http://en.wikipedia.org/wiki/Pecha_kucha), and presenters are expected to abide by that formalism. These should represent positions and perspectives, or thinking-in-progress. Papers are welcome, but not expected. These presentations should be designed to create controversy and conversation.

If you’ve gotten this far, and are interested in presenting on the panel, please post your proposal to Twitter, using the #tldr11 hashtag, no later than February 1, 2009.

Please forward widely.

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