Super PACs hurt the economy

There have been any number of criticisms of the Citizens United case and the Super PACs that have emerged as a result: they allow corporations and the rich to shape public debate and they provide no accountability, allowing for influence peddling and potential foreign influence. But I wonder if anyone has looked closely at their effect on the economy.

First, there is a reason PACs buy TV ads. It’s the same reason retailers do: they work. On Super Tuesday alone, GOP candidates spent just shy of a $100 million, much of it on TV ads. It’s hard to know to what degree spending will accelerate during the general, but let’s say it comes out just short of a total of, say $4 per each household in the US. (That’s lower, by almost an order of magnitude, than some are predicting.) That’s not, in the whole scheme of things, that much money. It’s, say, a dozen B-1 bombers. It’s probably not much more than our daily burn in Afghanistan.

What I wonder, though, is how all this TV ad spending affects the cost of advertising. If we can take a guess at the total spend on TV ads during the campaign, it will almost certainly outstrip the annual spending on television advertising for soda, for example (pdf). As a result, this makes local TV advertising–particularly in contested markets–more scarce, and drives up prices.

Leaving aside whether we can spend our way out of the recession as consumers, it does seem like retail sales have an effect on the health of our economy. So it’s a double whammy. Some consumers are clearly donating to these super PACs–although it will be interesting to see how much of Obama’s ad buys are also being paid for by large donors this time around. And the businesses are presumably donating millions of dollars into these funds. They are then faced with increased costs for TV ad buys–and probably mitigate this by buying fewer ads and spending more on advertising. This works its way into their product pricing structures. So the consumer donates to these PACs, and then finds that they are paying for the TV ads they are seeing, but they also are (already) paying for the ads they are seeing for retailers. Although most Super PAC money is coming from Wall Street and various parts of the service industry rather than manufacturers or retailers, those donations also end up ultimately coming out of the consumer’s pocket.

Leaving aside the pernicious effect of election spending on public discourse, it’s a great way to put the brakes on economic recovery.

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Brief Introduction to BadgePost Prototype

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Badges: The Skeptical Evangelist


I have been meaning to find a moment to write about learning badges for some time. I wanted to respond to the last run of criticisms of learning badges, and the most I managed was a brief comment on Alex Reid’s post. Now, with the announcement of the winners of this year’s DML Competition, there comes another set of criticisms of the idea of badges in learning. This isn’t an attempt to defend badges–I don’t think such a defence is necessary. It is instead an attempt to understand why they are worthy of such easy dismissal by many people.

Good? Bad?

My advisor one day related the story of a local news crew that came to interview him in his office. This would have been in the mid-1990s. The first question the reporter asked him was: “The Internet: Good? Or Bad?”

Technologies have politics, but the obvious answer to that obvious question is “Yes.” Just as when people ask about computers and learning, the answer is that technology can be a force for oppressive, ordered, adaptive multiple-choice “Computer Aided Teaching,” or it can be used to provide a platform for autonomous, participatory, authentic interaction. If there is a tendency, it is one that is largely reflective of existing structures of power. But that doesn’t mean you throw the baby out with the bathwater. On the whole, I think computers provide more opportunities for learning than threats to it, but I’ll be the first to admit that outcome was neither predestined nor obvious. It still isn’t.

Are there dangers inherent to the very idea of badges? I think there are. I’ve written a bit about them in a recent article on the genealogy of badges. But just as I can find Herb Schiller’s work on the role of computer technology in cultural hegemony compelling, but still entertain its emancipatory possibilities, I can acknowledge that badges have a long and unfortunate past, and still recognize in them a potential tool for disrupting the currently dominant patterns of assessment in institutionalized settings, and building bridges between informal and formal learning environments.

Ultimately, what is so confusing to me is that I agree wholeheartedly with many of the critics of badges, and reach different conclusions. To look at how some badges have been used in the past and not be concerned about the ways they might be applied in the future would require a healthy amount of selective perception. I have no doubt that badges, badly applied, are dangerous. But so are table saws and genetic engineering. The question is whether they can also be used to positive ends.

Over the last year, I’ve used badges to such positive ends. My own experience suggests that they can be an effective way of improving and structuring peer learning communities and forms of authentic assessment. I know others have had similar successes. So, I will wholeheartedly agree with many of the critics: badges can be poorly employed. Indeed, I suspect they will be poorly employed. But the same can be said of just about any technology. The real question is if there is also some promise that they could represent an effective tool for opening up learning, and providing the leverage needed to create new forms of assessment.

Gold Stars

One of the main critiques of badges suggests that they represent extrinsic forms of motivation to the natural exclusion of intrinsic motivation. Mitch Resnick makes the case here:

I worry that students will focus on accumulating badges rather than making connections with the ideas and material associated with the badges – the same way that students too often focus on grades in a class rather than the material in the class, or the points in an educational game rather than the ideas in the game.

I worry about the same thing. I will note in passing that at worst, he is describing a situation that does no harm: replacing a scalar (A-F letter grades) with a system of extrinsic motivation that is more multidimensional. But the problem remains: if badges are being used chiefly as a way of motivating students, this is probably not going to end well.

And I will note that many educators I’ve met are excited about badges precisely because they see them as ways of motivating students. I think that if you had to limit the influences of using badges to three areas, they would be motivation, assessment, and credentialing. The first of these if often seen as the most important, and not just by the “bad” badgers, but by many who are actively a part of the community promoting learning badges.

(As an aside, I think there are important applications of badges beyond these “big three.” I think they can be used, for example, as a way for a community to collaboratively structure and restructure their view of how different forms of local knowledge are related and I think they can provide a neophyte a map of this knowledge, and an expert a way of tracing their learning autobiography over time. I suspect there are other implications as well.)

Perhaps my biggest frustration is the ways in which badges are automatically tied to gamification. I think there are ways that games can be used for learning, and I know that a lot of the discussion around badges comes from their use in computer games, but for a number of reasons I think the tie is unfortunate; not least, badges in games are often seen primarily as a way of motivating players to do something they would otherwise not do.

Badges and Assessment

The other way in which I worry about computer gaming badges as a model is the way they are awarded. I think that both learning informatics and “stealth assessment,” have their place, but if misapplied they can be very dangerous. My own application of badges puts formative assessment by actual humans (especially peers) at the core. Over time I have come to believe that the essential skill of the expert is an ability to assess. If someone can effectively determine whether something is “good”–a good fit, a good solution, aesthetically pleasing, interesting, etc.–she can then apply that to her own work. Only through this critical view can learning take place.

For me, badges provide a framework for engaging effectively in assessment within a learning community. This seems also to be true for Barry Joseph, who suggests some good and bad examples of badge use here. Can this kind of re-imagination of assessment happen outside of a “badge” construct? Certainly. But badges provide a way of structuring assessment that provides scaffolding without significant constraints. This is particularly true when the community is involved in the continual creation and revision of the badges and what they represent.

Boundary Objects

Badges provide the opportunity to represent knowledge and power within a learning community. Any such representation comes with a dash of danger. The physical structuring of communities: who gets to talk to whom and when, where people sit and stand, gaze–all these things are dangerous. But providing markers of knowledge is not inherently a bad thing, and particularly as learning communities move online and lose some of the social and cultural context, finding those who know something can be difficult.

This becomes even more difficult as people move from one learning community to another. Georg Simmel described the intersection of such social circles as the quintessential property of modern society. You choose your circles, and you have markers of standing that might travel with you to a certain degree. We know what these are: and the college degree is one of the most significant.

I went to graduate school with students who finished their undergraduate degrees at Evergreen State College, and have been on admissions committees that considered Evergreen transcripts in making admissions decisions. Evergreen provides narrative assessments of student work, and while I wholeheartedly stand by the practice–as a great divergence if not a model–it makes understanding a learning experience difficult for those outside the community. Wouldn’t it be nice to have a table of contents? A visual guide though a learning portfolio and narrative evaluation? A way of representing abilities and learning to those unfamiliar with the community in which occurred?

I came to badges because I was interested in alternative ways of indicating learning. I think that open resources and communities of learning are vitally important, but I know that universities will cling to the diploma as a source of tuition dollars and social capital. Badges represent one way of nibbling at the commodity of the college diploma.

Badges, if done badly, just become another commodity: a replacement of authentic learning with an powerful image. To me, badges when done well are nothing more than a pointer. In an era when storing and transmitting vast amounts of content is simple, there is no technical need for badges as a replacement. But as a way of structuring and organizing a personal narrative, and relating knowledge learned in one place to the ideas found in another, badges represent a bridge and a pointer.

This is one reason I strongly endorsed the inclusion of an “evidence” url in the Mozilla Open Badge Infrastructure schema. Of course, the OBI is not the only way of representing badges, nor does it intend to represent only learning badges–there is a danger here of confusing the medium and the message. Nonetheless, it does make for an easier exchange and presentation of badges, and importantly, a way of quickly finding the work that under-girds a personal learning history.

All the Cool Kids Are Doing It

Henry Jenkins provides one of the most compelling cases against badges I’ve seen, though it’s less a case against badges and more a case against the potential of a badgecopalypse, in which a single sort of badging system becomes ubiquitous and totalizing. Even if such a badge system followed more of the “good” patterns on Barry Joseph’s list than the “bad,” it would nonetheless create a space in which participation was largely expected and required.

Some of this comes of the groups that came together around the badge competition. If it were, like several years ago, something that a few people were experimenting with on the periphery, I suspect we would see little conversation. But when foundations and technologists, the Department of Education and NASA, all get behind a new way of doing something, I think it is appropriate to be concerned that it might obliterate other interesting approaches. I share Jenkins’ worry that interesting approaches might easily be cast aside by the DML Competition (though I will readily concede that may be because I was a loser“unfunded winner” in the competition) and hope that the projects that move forward do so with open, experimental eyes, allowing their various communities to help iteratively guide the application of badges to their own ends. I worry that by winnowing 500 applications to 30, we may have already begun to centralize what “counts” in approaches to badges. But perhaps the skeptical posts I’ve linked to here provide evidence of the contrary: that the competition has encouraged a healthy public dialog around alternative assessment, and badges represent a kind of “conversation piece.”

Ultimately, it is important that critical voices of approaches to badges remain at the core of the discussion. My greatest concern is that the perception that there are badge evangelists and skeptics is in fact true. I certainly think of myself as both, and I hope that others feel the same way.

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Rank Teacher Ranking

There has been a little discussion on an informal email list at my university about the Op-Ed by Bill Gates in the New York Times that argues against public rankings of teachers. It’s a position that in some ways constrains the Gates Foundation’s seeming interest in quantifying teaching performance. It led to questions we have tried to face about deciding merit in teaching, and encouraging teaching excellence at our own institution. I obviously won’t post the stream, but here’s my response to some of the discussion:

The problem with ranking is that it suggests that excellence in teaching is a uni-dimensional construct, which I think even a cursory “gut-check” says is dead wrong. When I think back to my greatest teachers, they have little in common. One was cold, condescending, and frankly not a very nice human, but he was exacting in asking us to clearly express ourselves, and his approach led to a room full of students who could clearly state an argument, lead a discussion, and understand the effects of style on philosophical argument. Another was a little scattered, but brought us into his home and family, was passionate about the field, and taught us how important it was to care about our research subjects. Another had a bit of the trickster in him, and would challenge our assumptions by setting absurd situations. And I could name another half-dozen who were excellent teachers–but one of the things that made them excellent was the unique way in which they approached the process of learning.

And frankly, if you asked a number of my undergraduatepeers who the “best” teachers in our program were, there would certainly be some overlap, but it would be far from perfect. An essential question is “best for whom”? And just as our students are each unique, and we should approach them as whole people (the unfortunate fact is that we *do* rank them by grading them, but that doesn’t make the process right), we should approach faculty as… perhaps a box of chocolate. The diversity of backgrounds, styles, and approaches to teaching and learning are a strength, not a weakness. We shouldn’t all be striving to fit to the golden standard of the best among us.

Now, this is not an argument for absolute relativism: there are better and worse ways of fostering student learning. It is also not an argument against quantification or assessment: I think an essential tool for improving our teaching is operationalizing some of the abstruse concepts of “good teaching” to something measurable, and using qualitative AND quantitative assessments to help us develop as a group. But the problem with ranking faculty is that there isn’t a single scale for teaching effectiveness, nor even the three (or four, if you count “hotness”) that RateYourProfessor suggest, but dozens of different scales that we might be ranked on. And while some of us may be near the top of many of those scales, I doubt any of us are at the top of all of them.

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