I first ran across Zipcar when they started operating on the campus of the University of Washington six years ago or so. Seemed like a good idea then (though it struck me as a little pricey), but we had a car. For those who don’t know what it is, you carry around an RFID embedded card, and can reserve cars parked all over the city (NY, Boston, San Fran, etc.). You just get online, or use your mobile, and reserve for an hour or more. When your appointment comes, your card will unlock the car and you can use it for your appointed time. They cover insurance, gas, and parking at the origin. Coolness.
Fast forward to 2006, and we are living in a neighborhood where monthly parking is around $400, if you are lucky enough to find it. So, for needed jaunts out of town, Zipcar makes a lot of sense. Especially when you can choose to tool around in a BMW 325.
When I signed up, they had a “tell a friend” program, which saves $25 off the first rental. Since you are all my friends… When you sign up, use the the promotional code “PassItOn” (no quotes). No interest here–I don’t get a kickback. Just a good service I’d like to endorse.