The Persuaders

Check out The Persuaders online if you missed it on TV. Those of you in Media in the Information Age, especially, should check out the special, as it touches on many of the marketing ideas we have and will talk about. The online video can be a bit choppy (lots of people viewing online), and the last segment had no picture for me, but it was still well worth the effort.

Update: And you might supplement your viewing with this NYT article on how Wal-Mart is mining their customer data. To what effect? Hurricanes drive Pop-Tart sales, for example.

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