Louis Vuitton Sidewalk

Does Louis Vuitton really need to advertise? I guess so, and I suspect that a larger percentage of Yaleys can afford the LV on their bags than those on some campuses. Apparently they are managing to get students to mark sidewalks up and advertise for them. If you think about it, LV has made their mark, so to speak, by having a very visible logo before it was so common. It just makes sense for them to extend that recognizable symbol. Still sucks.

Strange that guerilla marketing, which you would think would be the best choice of an unknown with no marketing budget, is recently the favorite of companies that have more money than sense.

How strange that people are attacking politics on campus, but are not focused on the incursion of commerce.

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5 Comments

  1. Posted 4/29/2005 at 12:11 pm | Permalink

    Louis Vutton using grass roots organizing tactics…I take this as a sign that what I’ve been doing politically for about four years works…who needs magazine ads, when you have chalk.

  2. Posted 1/20/2006 at 5:59 pm | Permalink

    The people who scam people with fakes should be put in JAIL! THe only weapon we have as consumers is to LEARN the difference. For instance, can you tell the difference between these two pouchettes… which one is real?

    We have a link HERE to an educational quiz!
    Also visit my BLOG!

  3. Posted 2/14/2006 at 2:00 am | Permalink

    So you’re on eBay or down your local street market and you see what is plainly a Louis Vuitton fake bag, tie, pair of shoes, briefcase, scarf, watch, piece of clothing or luggage set. You look at the price and it’s 90 or even 95% lower than the recommended retail price. You look at the Louis Vuitton item again and start to convince yourself that it doesn’t actually look that bad and in a certain light you might even be able to fool your discerning work colleagues and friends. You then tell yourself that buying a counterfeit Louis Vuitton bag won’t really hurt anybody and so what if it impacts Louis Vuitton’s bottom line, they can afford it! Not an unreasonable thought process, most would agree – However…..

    …It probably won’t surprise many people to read that counterfeit merchandise, whether in the form of a fake Louis Vuitton bag or a counterfeit Rolex watch or an imitation Burberry scarf or a snide Armani jacket or a copied pair of Gucci shoes or a bent pair of Evisu jeans, is to a large extend orchestrated by violent criminals and terrorists, and isn’t a harmless activity performed by a bunch of loveable rogues as some might have us believe. It’s a documented fact that the vast majority of cash generated though counterfeiting is used to fund heinous crime including Drug proliferation, Human Slave Trade and even International Terrorism. Government and Law Enforcement Agencies across the world are now shifting their attention to the counterfeit trade in an attempt to track down violent crimals and terrorists. It’s becoming more apparent that substantial sums of money are being diverted from the counterfeit trade into the bank accounts of global terror groups — including, ironically, those terror groups opposed to consumerism and Western Ideology.

    So perhaps grabbing that ultra-cheap counterfeit Louis Vuitton bag from eBay or down your local street market isn’t so innocuous after all? Ironically, purchasing a copy this icon of Western consumerism might well go to fund a terror group plotting to inflict mass murder in your city. What’s more valuable to you: a fake Louis Vuitton bag or your democratic existence and perhaps even your LIFE?

  4. alex
    Posted 2/14/2006 at 2:34 am | Permalink

    Wow. Interesting note. Of all the stretchiest stretches, I never thought of the “If you buy a fake Gucci the terrorists have already won” argument.

    I blame LV for starting the trend of putting your name all over people’s clothes and turning them into billboards. Oh sure, the Izod alligator and Polo, um, Polo player certainly played roles, as did those snazzy Members Only jackets. But really, the only reason I would want VL all over my bag is if my name was Vico Longoria. And it’s not.

    So if buying counterfeit goods funds terrorists (an argument I find to be very silly), what does buying the original fund? I mean, what does Louis Vuitton do with all the money they make by cheating fashion victim’s parents out of their hard-earned dough? Saving lives? Or just, you know, laughing all the way to the bank?

  5. randal
    Posted 3/10/2006 at 7:30 pm | Permalink

    Kitmeout:
    Same post on every blog mentioning fake LV.
    Perhaps just a cheap way to advertise your site?
    tsk tsk.

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