Does Louis Vuitton really need to advertise? I guess so, and I suspect that a larger percentage of Yaleys can afford the LV on their bags than those on some campuses. Apparently they are managing to get students to mark sidewalks up and advertise for them. If you think about it, LV has made their mark, so to speak, by having a very visible logo before it was so common. It just makes sense for them to extend that recognizable symbol. Still sucks.
Strange that guerilla marketing, which you would think would be the best choice of an unknown with no marketing budget, is recently the favorite of companies that have more money than sense.