A brief article in Inside Higher Ed does a gloss on humanities bloggers:
None of these bloggers earn any money off their sites, and they pay for any technology they need (although that’s usually less than $100 a year). Their commitment is evident when they laugh at the question of finances with regard to their blogs. They view the blogs as just part of life.
Says Montfort: “When someone gets a new car, you don’t ask, ‘And are you going to make money on the car?’ It’s just something they need.”
How delightfully 2004! I really hope that this remains the common view in the next year, but anyone who studies the process of popularization of communication media knows better than that: the media attention on blogs during the next year (and thus — causation aside — much of the popular attention) will be on who just sold out.