Home-Brew IPod Ad

One of the things I talked about as being a significant trend over the next ten years in my “Future of the Net” lecture (which I promised to blog, but did not), was the rise of customer evangelism, and especially customer-created advertising. Apple has already invited such work, both in terms of parodies and original advertising. Wired is doing a story on a particular 60-second animated spot for the iPod mini. This is the kind of commercial that, if it appeared on TV, would stop me in my tracks (or my fast-forward). It also exemplifies the trend, and gives me something to show when I talk about customer-created advertising. (via MP)

This entry was posted in Uncategorized and tagged , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Posted 12/13/2004 at 12:25 pm | Permalink

    Ah, the “SlashDot effect” still in very alive… I saw this on Wired. Given the power of computing and technical know-how consumers (or pro-sumers) have nowadays, it seems like the public is set to compete against private commercial agencies in terms of pursuasion power. With word-of-mouth still the most powerful form of marketing, this sort of evangelism is cheap given the range it has in terms of effect over commerically produced marketing, dollar for dollar.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>