and sign up to receive the free first track, then you become a part of my “downstream.” If enough people do that, I get to download track 2, etc.
It’s brilliant: free music Herbalife style. And I encourage you to sign up–not necessarily because I want Bacardi to have the greatest social networking database in the world (yeah, baby), and not necessarily because I’m dying to download track 2 (yeah, baby), but because it’s an interesting approach to social marketing, and it includes pretty flash graphics of your “downstream.”
It even has a Facebook app, which, of course, I’ve added. Come on! Don’t you want to be a part of a social network so exclusive you don’t even get to know who else is in it?