The Declare Yourself votor registration PSAs are powerful, but is it only me or can the fetishization of apathy be read by some of the target audience in a resistant way?
Of these, I prefer the most subtle (pictured above). It’s not that the other messages are not masterfully put together, only that I find them too obvious to be compelling.
I do recognize the value in “Rocking the Vote,” but I would be less ambivalent about such efforts if they clarified the reason such votes matter. The problem is not voter registration, the problem is that many people (especially the youth) find nothing in presidential campaigns that they can really get behind. That’s not surprising, both candidates for the presidency remain yet again moderate conservatives. I have to fight on my own not to be apathetic about that.